Azlya
AZLYA is a contemporary cultural wear brand from Saudi Arabia that reinterprets tradition through a global lens. The identity is built around a distinctive ‘A’—where upper and lower case forms merge to create a fluid monogram and wordmark, symbolizing duality and harmony. Rooted in the idea of cultural assimilation, the brand bridges old and new, craft and technology, tradition and modernity. This flexible visual language extends seamlessly across categories—fashion, accessories, and beyond—creating a cohesive yet evolving identity that reflects AZLYA’s progressive approach to cultural expression.
Studio
NH1 Design
Services
Branding
Team
Founder & Creative Director: Neha Tulsian
Akshay Gupta: Lead Designer
Pooja: Logo Designer
Sector
Fashion
Client
Azlya
Every culture has a set of patterns that is unique. We combined different patterns from across the world to form an Azlya master pattern that creates a unique and dynamic graphic system for the brand.










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