eFarmarket - Akshay Gupta — Strategic Brand Designer

eFarmarket

eFarmarket serves farmers across rural India, where trust and recognition are often more important than complex branding systems. Since many users identify brands through visual cues rather than typography alone, the challenge was to create a character that could act as a familiar and trustworthy face for the brand.

My role was to develop the brand mascot and its visual language. The character was designed to feel approachable, reliable, and easy to recognize across different touchpoints. By giving the brand a relatable personality, the mascot helped build familiarity and create a stronger connection with the farming community.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

Services

Packaging Design

Sector

Consumer Goods