TETR - Akshay Gupta — Strategic Brand Designer

TETR College of Business

Tetr reimagines business education through action—where students build ventures across multiple countries as part of their learning experience. The challenge was to translate this unconventional and future-focused model into a clear, scalable, and defensible brand identity system.

As part of the branding team, my role focused on redesigning the logo and developing the visual identity language rooted in Tetr’s modular academic philosophy. The identity draws inspiration from the idea of Tetris—where individual blocks come together to create a larger, unified system—directly reflecting the brand name itself. Each block represents experiences, ventures, markets, and outcomes that collectively shape the student journey.

This modular thinking was extended across brand collaterals, communication assets, and various touchpoints, creating a cohesive and adaptable system that reflects execution, experimentation, and the dynamic nature of learning through real-world experiences.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Logo & Brand Collaterals

Sector

Education