TETR College of Business

Tetr reimagines business education through action—where students build eight ventures across eight countries as part of their degree. The challenge was to translate this unconventional model into a clear, defensible brand philosophy.

The identity system is built on modular blocks, reflecting Tetr’s academic structure—individual experiences that come together to form a cohesive whole. Each market, venture, and outcome adds a new layer to the student journey. Simple as standalone units, but powerful in combination.

By centering the brand around execution over evaluation, the design establishes Tetr not just as a B-school, but as a school of experience—one that truly means business.

Studio

NH1 Design

Services

Rebranding

Team

Founder & Creative Director: Neha Tulsian
Lead Designer: Akshay Gupta
Motion Designer: Devangshu Sen
Artworker: Praveen Jha & Abheejeet

Sector

Education

Client

TETR College of Business

The name itself gave us the creative solution. Tetr is inspired by Tetris: a game of distinct parts combining to create a coherent whole. That logic reflected the structure of the institution itself, where students move through ventures, markets, and geographies, assembling their education through lived experience rather than linear instruction.

2026 Akshay Gupta

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