Zenwork - Akshay Gupta — Strategic Brand Designer

Zenwork

Zenwork was undergoing a brand refresh to better reflect its progressive, intuitive, and technology-driven approach to tax compliance. My role was focused on developing the illustration system that would support and extend the refreshed brand identity across digital touchpoints.

The illustration style was designed to simplify complex compliance processes through clear visual storytelling. Using modular forms, structured compositions, and approachable visual cues, I created a scalable illustration language that transforms technical concepts into intuitive experiences. The system was built to work seamlessly across product interfaces, marketing communications, and brand touchpoints, helping make the platform feel more accessible, human, and easy to navigate.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Illustrations

Sector

Technology