Ghadi Smart Matic

For Ghadi, a storied legacy brand, I led the Smart Magic packaging redesign for a daily household detergent. The design balances heritage and modernity, enhancing shelf impact, usability, and brand recognition while addressing practical needs like convenience and clear communication, ensuring the product feels trusted, consistently indispensable in everyday routines.

Studio

Nh1 Design

Services

Packaging Design

Team

Design Direction: Neha Tulsian
Lead Designer: Akshay Gupta
3D Artist: Vedanta Verma
Artworking: Praveen Jha

Sector

Consumer Goods

Client

Ghadi (RSPL GROUP)

Smart, in every swirl
The new Ghadi Smart Matic pack takes its cues from the washing machine drum. Its swirling patterns and clean lines echo the smooth motion inside the machine. The vibrant colours and sharp geometry bring out the technology behind every wash and promise of performance, technology, and care, in every spin.

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2026 Akshay Gupta

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