Nestle Resource Activ - Akshay Gupta — Strategic Brand Designer

Nestle Resource Activ

Nestlé Activ is a nutrition-focused product designed to communicate health, trust, and everyday wellness. The packaging needed to feel credible and informative while remaining visually engaging and easy to navigate on the shelf.

My role was to develop and refine the packaging design around the existing logo created by the team. The challenge was to balance branding, product information, and visual hierarchy in a way that felt clean, approachable, and premium. Through thoughtful layout, typography, and graphic elements, I helped create a packaging system that effectively communicated the product's benefits while maintaining a strong shelf presence.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

Services

Packaging Design

Sector

Consumer Goods