Ateaz – Akshay's Portfolio

Ateaz

For Ateaz New York, the illustration style was crafted to bring the brand’s core idea of “slowing down” to life in a fast-paced city. Rooted in the hourglass concept, illustrations visually narrate the journey from raw ingredients to the final beverage, reinforcing the act of pause and transformation. The fluid, expressive forms extend the identity beyond the logo, creating a cohesive and immersive brand language. Applied across packaging, communication, and in-store experiences, the illustrations add warmth, storytelling, and approachability—shifting Ateaz from just a café to a mindful, sensory experience designed to help people pause, reflect, and reconnect.

Studio

NH1 Design

Sector

Consumer Goods

Services

Illustration

Team

Akshay Gupta: Art Direction, Illustration
Shreya Meher: Lead Designer
Anushree: Creative Director
Debangshu: 3D & Motion Designer

Client

Ateaz, New York