Grizly Hard Seltzer Ale - Akshay Gupta — Strategic Brand Designer

‘Grizly’ Hard Seltzer Ale

Grizly Seltzer is a bold and energetic beverage brand created to stand out in a highly competitive market. The project involved building a distinctive identity that could capture the brand’s playful personality while creating a strong presence across packaging, merchandise, and brand communications.

My role included contributing to the complete branding process, from shaping the visual identity and extending it across various brand touchpoints to developing the brand mascot in collaboration with the team. I worked on creating a cohesive brand system that balanced character, consistency, and scalability, ensuring the brand could be expressed effectively across both physical and digital experiences.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Branding &
Packaging Design

Sector

Consumer Goods