‘Grizly’ Hard Seltzer Ale

House of Bira 91 wanted to enter the Hard Seltzers category with the launch of ‘Grizly’ Hard Seltzer Ale. As health-consciousness continues to be on the rise among young adults, the Seltzer category presents a significant growth opportunity. ‘Grizly’ Hard Seltzer Ale by Bira 91 is a unique blend of bespoke cocktails, wine, and beer in a single can. Crafted by master mixologists, this all-natural, low-sugar drink is tailored for mindful consumers, and it offers an unparalleled drinking experience. The blend is inspired by classic cocktails, and the finest herbs and fruits from nature are infused with alcohol, which makes it stand out from the competition.

Studio

NH1 Design

Services

Branding
Packaging Design

Team

Creative Direction: Neha Tulsian
Lead Designer: Akshay Gupta
Motion Designer: Debangshu Sen

Sector

Consumer Goods

Client

Bira 91

As the brand designers for Grizly Hard Seltzer Ale, we knew we needed a mascot that embodied the brand's creative and imaginative spirit. After exploring several iterations, we landed on the idea of a Grizzly bear with an artistic personality.  The Grizly bear mascot serves as a playful and imaginative reminder of the brand's mission to turn creative drinkers into mixologists. By incorporating this iconic mascot into the overall brand identity, we have created a distinctive and memorable look for Grizly Hard Seltzer Ale. Grizly bear mascot showcases the brand's commitment to quality and natural ingredients while also appealing to the target audience's sense of adventure and fun.

Product Architecture
We aimed to create a clear visual differentiation between high and low ABV products. To achieve this, we assigned distinct colors and crafted unique logo units for each category.

2026 Akshay Gupta

PROJECTS

ABOUT

SCRAP BOOK

SERVICES

CONTACT 

BACK TO TOP

Let’s Talk→

Call: +91 9899307371

Email: hello@akshaygupta.co.in