Ateaz - Akshay Gupta — Strategic Brand Designer

Ateaz

For Ateaz New York, the illustration style was crafted to bring the brand’s core idea of “slowing down” to life in a fast-paced city. Rooted in the hourglass concept, illustrations visually narrate the journey from raw ingredients to the final beverage, reinforcing the act of pause and transformation. The fluid, expressive forms extend the identity beyond the logo, creating a cohesive and immersive brand language. Applied across packaging, communication, and in-store experiences, the illustrations add warmth, storytelling, and approachability—shifting Ateaz from just a café to a mindful, sensory experience designed to help people pause, reflect, and reconnect.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Art Direction & Illustration

Sector

F&B