Godrej My Farm - Akshay Gupta — Strategic Brand Designer

My Farm

MyFarm is a premium dairy brand focused on delivering fresh, high-quality products with a strong sense of trust and authenticity. The packaging was designed to create a memorable brand experience by drawing inspiration from familiar morning rituals and everyday storytelling.

As part of the design team, I contributed to developing the newspaper-inspired packaging concept and translating it into a cohesive visual system. My role involved creating the distinctive sketch-style illustrations, designing the editorial-inspired layouts, and establishing the overall visual language across the range. Together, these elements helped reinforce the idea of daily freshness while giving the brand a unique and recognizable shelf presence.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Branding & Packaging

Sector

Consumer Goods