Albero D'oro - Akshay Gupta — Strategic Brand Designer

Albero D’Oro

Albero D’Oro was created to position a simple cocktail garnish as a symbol of indulgence, craftsmanship, and heritage. The challenge was to develop a premium identity that could resonate with modern American cocktail culture while staying rooted in the brand’s Italian origins.

My role focused on designing the logo and developing the visual identity system. Drawing inspiration from the brand name itself, I created a distinctive typographic logo where the stacked letterforms subtly echo the form of cherries, forming the foundation of the brand language. The identity was further extended across packaging, brand collaterals, and various consumer touchpoints, creating a cohesive visual system that balances contemporary shelf appeal with the richness and authenticity of Italian craftsmanship.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Identity & Packaging Design

Sector

Consumer Goods