ITSA Hospital - Akshay Gupta — Strategic Brand Designer

ITSA Hospital

Kanha Children’s Hospital had built a strong reputation over 15 years as one of Raipur’s most trusted names in neonatal and pediatric care. As the brand prepared to evolve into a 350-bedded multi-specialty healthcare institution, the need was to create an identity system that could retain the emotional trust of the existing brand while supporting its larger, future-ready vision.

As part of the branding team, my role focused on designing the logo and developing the visual identity system for the brand. I worked on extending the identity across various brand collaterals, communication materials, and touchpoints, creating a cohesive and scalable brand language that reflected trust, care, clarity, and the institution’s progressive healthcare vision.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Logo & Brand Collaterals

Sector

Healthcare