Battery Smart - Akshay Gupta — Strategic Brand Designer

Battery Smart

Battery Smart is accelerating India’s EV adoption by solving critical barriers like charging downtime, infrastructure gaps, and high battery costs through a seamless battery-swapping network. Tasked with rebranding, we repositioned Battery Smart as an enabler of accessible, efficient, and scalable electric mobility. Our approach centered on communicating speed, reliability, and convenience, core to the 2-minute swap experience.

We built a bold, future-forward identity system that reflects movement, energy, and network connectivity. The visual and verbal language was designed to simplify a complex ecosystem, making the service intuitive and trustworthy, while reinforcing Battery Smart’s mission to power a cleaner, smarter way of moving across India.

Studio NH1 Design

This project was created at NH1 Design as a collaborative effort within the studio's design team.

My Role

Identity & Brand Collaterals

Sector

Energy & Transport