Electriva - Akshay Gupta — Strategic Brand Designer

Electriva

As Electriva expanded its EV charging network across India, the brand needed an identity that could grow with its ambition. The objective was to build a modern, confident and scalable visual system—one that could establish stronger recognition while working seamlessly across an increasingly diverse charging ecosystem.

The refreshed identity transforms the idea of energy and movement into a distinctive visual language. A bold electric symbol, a progressive green-to-blue palette and dynamic graphic forms create a system that feels energetic, accessible and future-focused.

Designed beyond the logo, the identity comes alive across charging stations, environmental graphics, RFID cards, signage, stationery and digital communication, creating a consistent experience at every interaction.

At the heart of the system sits a simple promise:

Keeping India Charged.

A brand built not just to represent EV charging, but to become a recognizable part of India’s evolving electric mobility infrastructure.