Ghadi Smart Matic
For Ghadi, a storied legacy brand, I led the Smart Magic packaging redesign for a daily household detergent. The design balances heritage and modernity, enhancing shelf impact, usability, and brand recognition while addressing practical needs like convenience and clear communication, ensuring the product feels trusted, consistently indispensable in everyday routines.
Studio NH1 Design
This project was created at NH1 Design as a collaborative effort within the studio's design team.
Services
Packaging Design
Sector
Consumer Goods
Inspired by the motion of a washing machine drum, the pack reflects smart cleaning through dynamic patterns and modern geometry.
2026 Akshay Gupta
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