Hill Station Hard Cider Ale

The brand name 'Hill Station' evokes a feeling of nostalgia. For most of us, the word 'Hill Station' intuitively brings us back to an innocent memory. Made from a blend of the freshest Himalayan apples and mountain barley, the Hard Cider Ales would have dry and mildly sweet flavors with a hint of malt and the full flavor of orchard-fresh apples.

The brief was to build a brand story around the ingredients, freshness, and hill station vibe and create a distinct set of brand assets that could transport the audience to the simple pleasures of life.

Studio

NH1 Design

Services

Packaging Design

Team

Raghav Kumar: Lead Designer
Akshay Gupta: Senior Illustrator & Designer
Swastika: Illustrator
Neha Tulsian: Founder & Creative Director

Sector

Consumer Goods

Client

B9 Beverages Limited

To create a cohesive brand experience across various touchpoints, the sales collateral and point of sale materials need to convey a sense of freshness and nostalgia. This can be achieved by using elements such as apple crates, metal, and wood to evoke the feeling of the Hill Station.

2026 Akshay Gupta

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