Lighting Showcase 2019

Plus are innovators in architectural lighting. Their breakthroughs in lighting systems serve a new generation of luminaires that redefine lighting technology in the Indian market. The company has made a mark by relentlessly creating products that have stood a class apart, for the past thirteen years. But being that product-driven also led them to overlook their brand identity and communication in the due course. The Plus catalogue was a precursor to set the personality of the brand justifying its performance and legacy.

Studio

Design Flyover

Services

Brochure Design

Sector

Consumer Goods

Client

Plus Light Tech

Many chapters to a book
As we took a deep dive into the subject matter of the brochure, we realised the intricacies of it. There were 70+ unique products that panned in front of us, needing to be segregated on the basis of their range, application, and other specifications. The technical details were pivotal but needed to be displayed in a way that did not look jarring to the eyes, like studying a datasheet of the company’s offerings. Each one of the four ranges was given a character based on their unique functionality. The products were colour coded based on their applications. 

2026 Akshay Gupta

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