Tap'n - Akshay Gupta — Strategic Brand Designer

Tap'n

What if discovering your neighborhood felt as exciting as scratching a lottery ticket?

That question became the foundation for Tap'n- a hyperlocal discovery platform that helps people discover local deals, happy hours, events, and experiences happening around them.

The challenge was to create a brand that transformed local discovery from a utility into an experience. Rather than behaving like a traditional directory or listing platform, Tap'n needed to capture the anticipation, curiosity, and excitement of uncovering something unexpected.

The resulting identity system draws from the emotional experience of discovery itself creating a brand that feels dynamic, rewarding, and deeply connected to local communities.

Because the best experiences aren't always the ones you're searching for they're often the ones you discover by chance.

Sector

Techology

Tap'n is born from a simple, human instinct-the excitement of scratching to reveal what's inside.

The mark captures that moment of curiosity and discovery. It represents the thrill of uncovering local experiences, events, and real-time updates-right around you.